Australian Merino Wool Clothing

Spun from premium natural fibre merino wool our clothing is soft, light, form fitting and easy to care for – giving you a little piece of luxury that looks and feels right.

100% of our luxurious super-fine merino wool is sourced from local premier wool growing regions, and driving our business is a passion to produce Australian made garments that are natural, sustainable and environmentally aware. Our manufacturing is all done within Tasmania.

Men's Ivory Crew Neck Top Long Sleeve 170g

Yes We have menswear too!

I first came across them in August 2015 when I had to come to Hobart for work. I tried on two Smitten dresses, couldn't decide which one to buy and so I bought both. They have become my favourite dresses.
— Helen

Born out of the cool highlands of Tasmania

Smitten Merino produces premium super fine merino wool clothing and outdoor thermals. Our luxurious super-fine merino is 100% Australian and all manufacturing is undertaken in Tasmania.

Authentically Tasmanian, we understand rapidly changing weather conditions and the need for base layers.

Our clothing range includes t-shirts, wrap dresses, tops, leggings, crew shirts, hoody’s, zip tops, cardigans, skirts, yoga pants and even underwear for men, women and children.

Tried and tested by known athletes, outdoor adventurers, thermal lovers and those who want beautiful but classic wardrobe items, Smitten is for everywhere you want to be.

Woolmark Smitten Merino is an Australian Wool Innovation Active wear brand partner