About us

Born out of the cool highlands of Tasmania, we design and create super-fine merino clothing – for wherever you want to be.

 

Made in Tasmania, Australia, spun from premium merino fleece, we create clothing that’s soft, light and form fitting – giving you a little piece of luxury that looks and feels right, no matter where life takes you. Super-fine comfort from super-fine merino.

We want you to experience the marriage of beautiful, natural fabrics, developed into timeless designs which create comfortable, wearable garments for the person who knows what they want.

The Smitten CollectionSuperfine classic fashions.

Explore our range of timeless and classical women’s and men’s fashions – versatile, soft, light and elegant lifestyle pieces for wherever you want to be and wherever you want to go.

Everyday lifestyle pieces providing those essential layering elements that allow you to get out and enjoy life – no matter what the weather may be. Lightweight and ideal for travel.

Smitten Performance OutdoorLeave your ego at the door.

Tasmania is our playground, and Smitten is lab-tested in some of the wildest places on earth. A natural performer, our kit wicks, breaths, dries fast and fits your body for serious technical performance.


Our philosophy

Smitten designs and innovation are inspired by a passion for Tasmania - its incredible landscapes, produce, people and natural playgrounds.

Tasmanian made. Tasmanian tested.

Built here using premium fleece, Smitten gear is lab-tested in some of the wildest places on Earth.

Tasmania is our playground.

We love getting outside as much as you do. That’s why we started Smitten here in spectacular Tasmania.

Comfort that's super-fine.

Spun from super-fine merino, Smitten kit is soft, light and form-fitting – a little piece of luxury that will stand up to all conditions.

A natural performer.

Super-fine merino wicks, breathes, dries fast, and fits your body for serious technical performance.


Our fabrics

Spun from super-fine merino, our wool is sourced from Tasmanian and Australian premier wool growing regions. It’s our passion to provide you with garments that are natural, sustainable, and environmentally aware. All Smitten merino wool is sustainably grown and non-mulesed. Our manufacturing procedure undergoes a stringent process before it touches your body; cleaning and spinning, colouring, design, machining, construction and quality control. The end result, a product that looks and feels better, lab tested in our own Tasmanian backyard.

Smitten wool is a distinctive fabric that is super-soft and generates warmth for those cooler occasions, plus is lightweight and favourable for those warmer months with its breathability allowing you to layer without uncomfortable bulk.

It is soft on your skin but also tough enough to be washed in the washing machine – throw it in and go.

Let yourself experience a little piece of luxury that will stand up to all conditions.

Read our Fabric FAQs


Our promise

We want you to love your Smitten as much as we do and offer a 100% guarantee on all our garments. Therefore if you receive a garment that does not fit you correctly or you think is faulty we will exchange or replace the garment within 14 days of purchase.