Australian Merino Wool Clothing

Spun from premium natural fibre merino wool our clothing is soft, light, form fitting and easy to care for – giving you a little piece of luxury that looks and feels right.

100% of our luxurious super-fine merino wool is sourced from local premier wool growing regions, and driving our business is a passion to produce Australian made garments that are natural, sustainable and environmentally aware. Our clothing is sewn in Australia.

Our Model Wearing Men's Knitted Wool Zip Neck Jumper in Charcoal

Yes We have menswear too!

The speed and efficiency of your service is commendable and the fashionable and comfortable clothes are fantastic.
— Anne

Born out of the cool highlands of Tasmania

Smitten Merino produces premium super fine merino wool clothing and outdoor thermals. Our luxurious super-fine merino is 100% Australian and manufacturing is undertaken in Australia.

Authentically Tasmanian, we understand rapidly changing weather conditions and the need for base layers.

Our clothing range includes t-shirts, wrap dresses, tops, leggings, crew shirts, hoody’s, zip tops, cardigans, skirts, yoga pants and even underwear for men, women and children.

Tried and tested by known athletes, outdoor adventurers, thermal lovers and those who want beautiful but classic wardrobe items, Smitten is for everywhere you want to be.

Woolmark Smitten Merino is an Australian Wool Innovation Active wear brand partner