Florence Dress
Women's Merino Wool 7/8 Sleeve Dress

Size Guide
Colour & Size: French Navy Blue
Soft Mocha
Aubergine Purple
Shiraz Red
Kale Green
Deep Sea Green
French Navy Blue
Oatmeal Marl
Grape Purple

Made in Australia.

Our Florence Dress is a great blend of modesty and style.  This stunning dress is ideal for all ages and occasions. A beautifully romantic design that reminds us of the elegance of days gone by but with a modern twist.

Heading to a special occasion? Pair with heeled boots, wedges or comfy slingbacks. Add a belt, feature jewellery or a patterned scarf(like our Patterned Wrap or Luxury Scarf) for an easy, but elegant and formal, outfit. 

If you are based (or heading to) a cold climate, simply add super soft woollen leggings, a base thermal like our Camisole Top or Cami Dress(a lightweight slip) and a light but warm cardigan (our Brooklyn for a short option or our Coatigan for a long option). 

  • Midi length
  • Round neckline
  • Fit and flare style 
  • 7/8 sleeve
  • Side pockets
  • True to firm
Full length 130cm (size 6)

Holly is 160cm tall and wears size 6

95% superfine merino wool & 5% spandex (midweight jersey)

"My Florence Dress fits perfectly on my tall (180cm) size 18 body. Love, love love!" - Thanks Marette!

"A truly amazing dress. Perfect fit and length. The fabric drapes to compliment. I just adore my Florence!" - Thanks Deborah! 

"I am very impressed with the sizing of this dress which allows for layering whilst remaining elegant. The style is an all time favourite of mine! Whilst I don't usually wear black .. this will showcase my range of scarves perfectly" - Thanks Bronwyn!

Being a handmade and natural item there can be slight variation within the fabric - making each piece unique! 


Customer Reviews

Based on 9 reviews

Such a pretty colour and elegant dress. Already have the same in black and I’m sure will purchase more colours in future. Super quality as always. It is a joy to buy and support locals. (Go Tassie luxury products) 💜💜💜💜💜


Love the cut and material, however the fabric needs to be thicker as it is a little see through. A nude slip helps. Otherwise it is a beautiful dress.


Perfect fit, lightweight and comfortable

Stephanie S.
First Smitten dress and not the last!

This was my first Smitten dress and I’m still in love! Aubergine Purple is such a nice color. The full skirt made my summer easy on motorcycle trips and the wool allowed me to go two weeks with six clothing items from camping and hiking to visiting family and going to church and out to dinner. Easy Layering Dress - just add a scarf, vest or jacket and good to go. No regrets. Fabric quality is much nicer and slightly thicker than my intro to wool 100 day dress and just as comfortable. It might cost more but I feel like I’ll have my dress for a few years. I’ve already worn the dress for 20 days and washed a few times - cold water and hang to dry. No wear visible, no color loss, no holes… Smitten has made a repeat customer out of me. Favorite details - high neckline, below knee length, pockets and 3/4 sleeves. Great foundational piece for capsule wardrobe.
Bought size 10. Height 5’6”, Weight 150lbs, shoulders 41” b-34a, waist 30”, hips 40”.

Paula C.

I was absolutely thrilled when I got my Florence French blue dress! I was hesitant to order as I’m in Canada so I knew returns would be quite expensive and it was my first order from Smitten. I’m also 5’11” tall and was worried that the fit wouldn’t work for me.
The minute I put on the dress I was in LOVE!!! It fits beautifully (yay size guide!) and I immediately twirled and grinned in front of the mirror. It makes me so happy to have a dress that’s long enough, has pockets, is a beautiful rich colour and makes this 68 year old feel beautiful.
On top of that, customer service has been excellent! As a result I just put in another order knowing that the quality of these dresses is amazing!
Thank you Smittem Merino!