Episode 2 South East Tasmania
Smitten Merino share how their family began creating locally made fashion from superfine merino wool on episode 2 of ABC TV's Movin' To The Country.
Wild magazine, #3 2020
Smitten Merino uses pure Merino wool to make clothing so soft it feels like you're being hugged by a cloud. We speak to founder Nicola Mason and find out more about her Tasmanian-based family business.
Country Style, 28 Apr 2020
A move to the island state inspired these trailblazers to start a fashion brand using one of its biggest exports — wool.
The Mason family’s clothing brand rides proudly on the back of sustainably and ethically grown Australian superfine Merino wool.
About Australian Country Magazine…
Smitten Merino, based in Hobart, has been honoured with the 2019 Tasmanian Export Award for Creative Industries. The Tasmanian Export Awards are the state’s highest recognition of excellence for companies exporting goods and services.
When Nicola Mason started Smitten Merino she wanted to create timeless garments that flattered women of all shapes and made them feel beautiful. But she also wanted to make sure the business would be good for Australian far mers; especially the merino sheep farmers of Tasmania.
After falling in love with Tasmanian Wool in 2007, Nicola and Carl Mason started Smitten Merino - a family-run brand that continues to champion sustainability and community connection.
