Smitten Merino has been awarded gold and silver in the 2025 Clean + Conscious Awards. These awards honour the very best clean, ethical and sustainable products — each one scientifically assessed for its ingredients and materials, and hands-on tested for quality, performance and integrity. We’re so proud to be recognised for our commitment to people and planet, alongside other incredible change-makers.
Smitten Merino, based in Hobart, has been honoured for the third time at the Tasmanian Export Awards, with the 2023 Tasmanian Export Award for Small Business. Tasmania continues to develop a reputation across the globe for goods and services of exceptional quality, and these awards pay homage to Smitten's outstanding international success. Smitten Merino goes on to represent Tasmania at the Australian Export Awards on November 30, 2023.
Smitten Merino, based in Hobart, has been honoured once again with the 2022 Tasmanian Export Award for Creative Industries. Tasmania is increasingly developing a reputation across the globe for goods and services of exceptional quality, and these awards pay homage to that. Smitten Merino goes on to represent Tasmania at the Australian Export Awards in November.
Episode 2 South East Tasmania
Smitten Merino share how their family began creating locally made fashion from superfine merino wool on episode 2 of ABC TV's Movin' To The Country.
Wild magazine, #3 2020
Smitten Merino uses pure Merino wool to make clothing so soft it feels like you're being hugged by a cloud. We speak to founder Nicola Mason and find out more about her Tasmanian-based family business.
Country Style, 28 Apr 2020
A move to the island state inspired these trailblazers to start a fashion brand using one of its biggest exports — wool.
The Mason family’s clothing brand rides proudly on the back of sustainably and ethically grown Australian superfine Merino wool.
About Australian Country Magazine…
Smitten Merino, based in Hobart, has been honoured with the 2019 Tasmanian Export Award for Creative Industries. The Tasmanian Export Awards are the state’s highest recognition of excellence for companies exporting goods and services.
When Nicola Mason started Smitten Merino she wanted to create timeless garments that flattered women of all shapes and made them feel beautiful. But she also wanted to make sure the business would be good for Australian farmers; especially the merino sheep farmers of Tasmania.
After falling in love with Tasmanian Wool in 2007, Nicola and Carl Mason started Smitten Merino - a family-run brand that continues to champion sustainability and community connection.
