Why buy merino wool clothing?

January 10, 2021

Why buy merino wool clothing?

We are proud to sell a product that has so many benefits. When you buy a piece of merino wool clothing you aren't just buying a fashion garment you are buying a product that is good for you and good for the planet. You are a buying a product that has the ability to keep you warm and regulate your body temperature. You are buying a product that will last years in your closet and also act as an anti-allergen. But to keep it simple this blog is broken down into numerous facts as to why you should buy Australian superfine merino wool.

The secret to Australian Merino wool's softness is its exceptionally fine fibres.


Merino fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin


Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.


Merino fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino wool clothing is extremely breathable and less prone to clamminess.


In contrast to synthetics, Merino is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.


Because Merino wool can absorb moisture vapour, it tends not to create static electricity, helping it to drape beautifully and be less likely to cling uncomfortably to your body than other fabrics.


Gone are the days when woollen garments had to be hand-washed and dried flat.


In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. The product can go days without washing making the range perfect for camping trips and weekends away


Merino fibres have a natural protective outer layer that prevents stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint.


Recent innovations mean many Merino wool garments can now be machine-washed and tumble dried. It's very elastic too so requires less ironing than other fabrics.


At microscopic level, each Merino fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino garments a natural resistance to wrinkles.


The whole family is safer wearing Merino wool clothing.


You are safer in Merino wool because it is flame retardant and doesn't melt or stick to the skin.


Merino wool is much better at protecting you from UV radiation than most synthetics and cotton. So the whole family will be safer wearing it on sunny days.


Merino wool regulates body temperature and heart rate to so that it actually improves sleep.


Australian Merino wool is an entirely natural and renewable fibre.


Merino wool is grown year-round by Australia's 70 million Merino sheep, consuming a simple blend of water, air, sunshine and grass.


When Merino fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.


Every year Australian Merino sheep produce a new fleece, making Merino wool a completely renewable fibre source.



Merino wool benefits from what designers call excellent handle and drape. To the wearer this means clothes that effortlessly, elegantly and beautifully follow the form of the body


Merino wool is available in so many gorgeous and vibrant colours and patterns these days due to new dying techniques.


Merino wool comes in many textures and knits ranging from a chunky knit to a superfine weave and all ranging in weight meaning it can be worn in every season altering the weight to the season.


Merino wool is a delight to tailor. It cuts cleanly, doesn't fray and isn't marked by pins. It also responds instantly to ironing and won't crush with handling.

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