Florence Dress
Women's Merino Wool 7/8 Sleeve Dress

Size Guide
Colour & Size: Kale Green
Oatmeal Marl
Shiraz Red
Deep Sea Green
Kale Green
French Navy Blue
Soft Mocha
Aubergine Purple

Made in Australia.

Our Florence Dress is a great blend of modesty and style.  This stunning dress is ideal for all ages and occasions. A beautifully romantic design that reminds us of the elegance of days gone by but with a modern twist.

Heading to a special occasion? Pair with heeled boots, wedges or comfy slingbacks. Add a belt, feature jewellery or a patterned scarf(like our Patterned Wrap or Luxury Scarf) for an easy, but elegant and formal, outfit. 

If you are based (or heading to) a cold climate, simply add super soft woollen leggings, a base thermal like our Camisole Top or Cami Dress(a lightweight slip) and a light but warm cardigan (our Brooklyn for a short option or our Coatigan for a long option). 

  • Midi length
  • Round neckline
  • Fit and flare style 
  • 7/8 sleeve
  • Side pockets
  • True to firm
Full length 130cm (size 6)

Holly is 160cm tall and wears size 6

95% superfine merino wool & 5% spandex (midweight jersey)

"My Florence Dress fits perfectly on my tall (180cm) size 18 body. Love, love love!" - Thanks Marette!

"A truly amazing dress. Perfect fit and length. The fabric drapes to compliment. I just adore my Florence!" - Thanks Deborah! 

"I am very impressed with the sizing of this dress which allows for layering whilst remaining elegant. The style is an all time favourite of mine! Whilst I don't usually wear black .. this will showcase my range of scarves perfectly" - Thanks Bronwyn!

Being a handmade and natural item there can be slight variation within the fabric - making each piece unique! 


Customer Reviews

Based on 5 reviews
Paula C.

I was absolutely thrilled when I got my Florence French blue dress! I was hesitant to order as I’m in Canada so I knew returns would be quite expensive and it was my first order from Smitten. I’m also 5’11” tall and was worried that the fit wouldn’t work for me.
The minute I put on the dress I was in LOVE!!! It fits beautifully (yay size guide!) and I immediately twirled and grinned in front of the mirror. It makes me so happy to have a dress that’s long enough, has pockets, is a beautiful rich colour and makes this 68 year old feel beautiful.
On top of that, customer service has been excellent! As a result I just put in another order knowing that the quality of these dresses is amazing!
Thank you Smittem Merino!

Frances T.

I love everything about this dress. The design, the fabric and the quality of the workmanship have excelled in this dress. I can’t recommend tihis label highly enough.

Bold, classic yet modern

I tried on this dress and saw my reflection in the mirror and went "wow". I have an odd shape and looking at this on the website i can appreciate how beautiful it is on the model, but if you have a few curves then surprisingly this is the dress for you.
I can't wait to wear it, i have it earmarked to debut at a conference formal dinner and yet it will easily carry me through a lunch with girlfriends, work or a night out.
The way that the fabric hangs and gives you a beautiful feminine shape is divine. I am 168cm so not at all tall and i could carry the long sleeves and long skirt with grace and style.
The swing and flow of the skirt makes you want to swirl and admire the fluidity of the merino fabric.
The team at Smitten have a style for everyone. Mx

Classic, gorgeous dress

My French Navy Florence dress arrived in mid-winter, and was barely off my back during the cold weather! Warm and comfortable, yet incredibly elegant and classic. Really well-cut (as are all Smitten dresses) with a lovely drape and flow. True to size and very flattering.

Quality natural fibres

My Florence is just gorgeous! The soft drape is so elegant. It is increasingly difficult to find quality natural fibres these days. Thank you!